Create the adverts

Learning Outcome 3 (U20): Be able to produce the planned media components 

For the group part of this task I worked with Luka and Benji

Below are the three different media components which we have created, promoting the new Phizzwizar beverage. The Promotional Video, Billboard and Magazine are all shown. 

Promotional video

This, below, is our completed Phizzwizard promotional video. The product includes a relatable story with eye-catching visuals and unique effects. The first main character is aged in their 30s, just like the older target audiences demographic however the second main character is aged just 14, falling into the demographic of the younger target audience. This promotes the product extremely positively as it shows that the drink will bring you back to your more exiting days as a child. The video also includes all of what the client brief had stated including key codes and conventions, used in promotional videos. The location used was very basic as a home allows viewers to relate to their own homes. The dress was very formal as we wanted to show that the character had a very long day at his important job which has stressed him out, allowing the Phizzwizard we are advertising to relax him.



Billboard advert

This below is our promotional billboard.  Our exotic colour scheme and having the can lying in the sand makes the beverage look extremely refreshing. This billboard has our slogan in large, clear writing so that all passing vehicles, pedestrians will be able to read it easily. As well as this we have shown our website link and social media hashtag, allowing viewers to find Carters soft drinks on all platforms. The logo is clear and the black-white effect shows consistency over the different forms we have used. This product  contains all of the codes and conventions required in the client brief.

Magazine advert

This below is our promotional magazine advert. The drink is displayed next to a pool on a warm summers day which once again makes it appear extremely refreshing. We have selected this location as the weather makes the drink more appealing. We have used the same colour scheme here as we have on our other promotional forms, creating consistency, allowing us to build our brand awareness. Our slogan is once again shown very clearly and the price as well as social media platforms are shown, attracting people to our page. We have once again included all of the required codes and conventions listed in the client brief for a magazine.

Audience feedback

We conducted this research so that we could identify how our target audience reacted to out promotional video, giving us useful feedback. The feedback will allow us to make improvements and changed as wished by our target audience, leading to a better final product. This will also be able to dictate wether our promotional video is going to be successful or not. We hope to receive positive feedback as this will show that our product meets the codes and conventions of a promotional advert. Constructive feedback will also be extremely useful as it will allow us to better our product.

Audience Feedback (13-18)

Positive Feedback - Billboard and magazine was very well done (the black and white effect especially), TV advert - overall very good 

Improvement - Change subtitles to show a whole frame

Audience Feedback (13-18)

Message of campaign - Takes you back to your youth and brings back childhood memories

Would you purchase the product - Definitely due to good marketing

Audience Feedback (30s retro demographic)

Message of campaign - Funny message, the drink takes you back to your youth due to the story behind the video

Would you purchase the product - Would be interested in trying it due to a good, funny promotional video

M3 (U20): Create production material that follows the codes and conventions of the chosen genre for the media product

Using the client brief, there were many key codes and conventions that we had to follow when creating our promotional material. The client brief included the codes and conventions they wanted us to include so that the product would suit their business the best and therefore giving our products the best chance to be successful. This gave us the best chance of producing something that Carter Soft Drinks would like and it allowed us to follow the themes they required for the promotional content (the retro theme). By giving us this piece of information it allowed us to properly generate a campaign that would follow this yet target the two demographics successfully. This was done in the video by having the black-white effect for the first half of the video until the drink was consumed. This clearly follows the retro theme that the brand are after. We also used a half and half black-white theme for our magazine and billboard ads to keep this consistent theme and share the same message across the different forms. This consistency will give the business better brand recognition as there is something that is clear throughout, leading to a potential  increase in sales.

Throughout all of the promotional forms that we used, we made sure to keep our colour scheme consistent. This meant from going out and getting a red car for the video shoot. This will hopefully lead to strengthening this products identity, and by including Carter Soft Drinks logo clearly throughout all the promotional forms it means that it clearly links the business with the product. This will also help Carter Soft Drinks stand out from the rest of their competitors, using their jazzy, vibrant colour scheme. What will make the campaign so successful is that we have made clear product placements by making the can the main image whilst including the bold slogan, logo and social media hashtags to make the brand easily accessible. This consistency throughout our 3 forms allowed for us to attract the target demographics.

The locations used on our billboard and magazine is on the beach and beside a swimming pool. This is because these can both be seen as very hot locations, especially for the images we collected. This helps to give of a summer-vibe. Hot weather links very strongly to cold drinks due to the feeling of quenching your thirst. By placing the can in these locations, we are showing how refreshing the drink is, making is more desirable.

We chose the font  for our slogan because not only is it the PhizzWizzard font we agreed upon, but because it looks like old script which links to the retro theme. We have also made the font red as our drink is red and red is the main colour we have used as part of our colour scheme. The old script font is used as it promotes the flavour of the drink as well as it looks like strawberry laces. We also used strawberry laces in our promotional video, dangling them into the characters mouth in a comedic manner in order to once again promote the flavour.

The characters that were used in the video have a clear age difference so that the video can relate to each targeted demographic. The older worker who came home angry and stress after work is relatable for the 30s demographic. This has a clear difference to the younger boy who is energetic and happy. This character is relatable to the 13-18 year old demographic. It is important for characters to be relatable as it allows the audience to associate themselves with the characters. This will also hopefully lead to an increase in sales.