Unit 20 and Unit 24

P2 (U24): Explain the use of converging technologies within an identified sector. Task 2 from Harrison_01 M1 (U24): Discuss how the industry has utilised developments in technologies Advertising has used new technologies to make the production, distribution and exhibition of their products quicker, easier and more cost effective. New types of DSLR camera are a lot lighter than film cameras, and can store much more raw footage. One of the big advantages of this is that crew members can instantly see the captured footage, whereas in the film era, rushes would have to be sent off to be developed so that the crew could not see the footage until later on. Moving images can be captured on SD cards. The capacity of these is increasing all the time, so more footage can be contained in each. At the same time, the picture quality of DSLRs is also improving. Once footage has been captured on an SD card, it can be inserted into a laptop directly and the footage can be instantly u...

Learning Outcome 3 (U20): Be able to produce the planned media components  For the group part of this task I worked with Luka and Benji Below are the three different media components which we have created, promoting the new Phizzwizar beverage. The Promotional Video, Billboard and Magazine are all shown.  Promotional video This, below, is our completed Phizzwizard promotional video. The product includes a relatable story with eye-catching visuals and unique effects. The first main character is aged in their 30s, just like the older target audiences demographic however the second main character is aged just 14, falling into the demographic of the younger target audience. This promotes the product extremely positively as it shows that the drink will bring you back to your more exiting days as a child. The video also includes all of what the client brief had stated including key codes and conventions, used in promotional videos. The location used was very basi...

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry P4 (U24): Explain the behaviours and attributes required for a specific job role  (Group task done with Luka and Benji) Market researcher Attributes - Characteristics and qualities that one would possess Personal attributes - Attribute for a person e.g. Determination, Hard-working, Loyal, Creative, Motivational, Leader M2 (U24): Explain how personal behaviours and attributes affect career development opportunites within the media industry. Market researchers communivate with large numbers of people from varying different backgrounds. In the advertising industry, they will meet members of the public in gathering information on target audiences, and present these findings back to senior employees - often in the form of a marketing and research analyst, or to the creative director of the company. Therefore, being personable and goo...

Learning Outcome 2 (U24): Understand the behaviours, skills and attributes necessary within the advertising industry For this task I worked in a group of 3 with Luka and Benji. P3 (U24): Describe what skills are required for differing media inductry job roles. There are many different job roles in the advertising industry. These include: Art director Copy writer  Producer Public relations officer Interactive designer Media Planner Admin team Market researcher  Account manager Creative director Marketing director

Learning Outco me 2 (U20) : Be able to plan a cross media advertising campaign to a client brief For the group part of this task I worked with Luka and Benji  P2 (U20): Create a plan for a cross media advertising campaign in response to a client brief P3 (U20): Create a pre-production plan for the media components in the planned advertising campaign Project plan for Pre-Production, Production and Post-Production Mood board Gantt chart Model Release form Location Release form Storyboard Visualisation diagrams Billboard Magazine Mr Rodgers - Luka Butler - Benji Chauffeur - Harrison Young child version of Mr Rodgers - Marko Script (Car pulls up on drive outside house, driver opens car door to let Mr Rodgers (Luka) out. Driver (Harrison): - We have arrived Mr Rodgers. Mr Rodgers: (Luka) steps out of car and walks to door.  Butler (Benji):(Standing outside door and opens door to Mr Ro...