Unit 20 and Unit 24

Learning Outcome 3 (U20):   Be able to produce the planned media components M3 (U20): Explain how the created media components comply with the codes and conventions of the media sectors. To make the perfect media product to be sure that you successfully advertise your product, codes and conventions are essential. Codes are a system of signs which create meaning whilst conventions are the manner in which something is completed. Codes and conventions are used when creating and developing all type of media products. To make sure that your advert is set up to be the most successful it possibly can be lots of different subjects are taken into consideration when following these codes and conventions.  This includes: - The target audience - The client brief  - The type of product/service which is being advertised - The demographic Below I will be show how we followed our codes and conventions whe...

LO1 (U20): Know how existing advertising campaigns embed advertisements across a range of media product. LO1 (U24): Understand the products that are produced within and across media industries. First Advertising Campaign: Nike - Colin Kaepernick  P1(U20): Describe an existing media advertising campaign. The first advertising campaign I will be looking at is the "controversial" Nike advertising campaign involving the former NFL San Francisco 49ers quarterback Colin Kaepernick. Nike , Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Aims and Objectives: One of the first aims was to create awareness around the situation. Colin was standing up for what he believed in and it caused a lot of negative controversy around him as a player and role model as well as shined a negative light on the sp...